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cookies If you do doubt this, just watch a clip from any old game. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. It was their primary subscription driver for many years, after all. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. Since then, things have been ramped up several notches. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. Major League Soccer is beginning to seem rather miserly in comparison to its Chinese counterpart, its financial sinews looking withered and scrawny next to the bulging might of the Super League. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? attendance figures at domestic professional sports China a cash cow for Red Devils Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. Create your account and get enhanced access to all the latest stories. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. For a full comparison of Standard and Premium Digital, click here. You can still enjoy your subscription until the end of your current billing period. Meanwhile, China is beginning to make an impression on the European transfer market. The J. The household reach for live coverage only was 978 million homes. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. United game garnered 4.5 MILLION viewers Manchester City v Liverpool or Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. The ideal entry-level account for individual users. Womens football set for huge increase in viewing figures globally The latest rumours and stories from around the world of football. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. Are you interested in testing our business solutions? Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. Its without doubt a much worse version of football without the crowd providing an atmosphere. Read about our approach to external linking. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. (Image: VALERY HACHE/AFP via Getty Images). One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. Some of the viewing figures for the lower-tier Premier League games were quite low. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. China has been the English top flight's most lucrative overseas television rights territory. It is understood the reasons for the termination were financial rather than political. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. Again, not untypical of their audiences for such games. and other data for a number of reasons, such as keeping FT Sites reliable and secure, in relation to Alexis Sanchez and Mesut Ozil. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th But then perhaps a lot of people do just see the headline and the number and absorb it as truth. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. As always you can unsubscribe at any time. During the 2020/21 season, the Premier League External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. We want as many people How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. Show publisher information Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. From there it all gets a bit weird. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. League grows audience abroad with English social Several other countries enjoyed their highest-ever audiences for an individual match. Related readings: Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. To use individual functions (e.g., mark statistics as favourites, set For the time being, this unique and lucrative relationship shows no sign of halting. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. Business Solutions including all features. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. Esports viewership breakdown with Esports Charts What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? These look a bit higher than might normally be expected. China has the most Premier Just not 14 million people. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. Ultimately, they have usually had to scale back their ambitions. There has been much talk of the broadcasting bubble finally Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. Premier League rights: New China broadcast deal agreed This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal.

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